Proposal of a health communication plan directed to type 2 diabetic senior adults

Abstract

Introduction: health communication has proved essential for changes in the individuals’ own and social behaviours. Objective: to design a health communication plan directed to senior adults with diabetes mellitus, in order for them to obtain knowledge permitting them to notice the importance of knowing the benefits of healthy behaviours for better control of the disease. Methods: technologic development research using methods of the theoretical and empirical levels, carried out at Hermanos Cruz University Outpatient Polyclinic of Pinar del Río, in the first quarter of 2014. Results: the situation diagnosis was completed, the healthy behaviours were established to be followed by the audience, the objectives of knowledge and healthy behaviours were formulated and also the monitoring and assessment mechanisms were defined. Conclusions: a health communication plan was elaborated and proposed to be directed to senior adults with diabetes mellitus, considering the objectives of knowledge and healthy behaviours and appreciating the plan’s importance for diabetes mellitus education of senior adults. The messages’ slogan permits fulfilling, from the activities proposed, the latter’s behavioural and knowledge-related objectives.