An example of social responsibility in the pediatric pre-surgical process: lucas and the magic thread

Abstract

Any hospital surgical process generates anxiety in the patient. Especially if they are pediatric patients.

The case we present now is the result of an agreement between the Hospital 12 de Octubre de Madrid, the Faculty of Psychology of the UNED, and an Innova-Docencia project of the Complutense University of Madrid, in collaboration with the Theodora Foundation and Medicina TV. It shows a CSR experience in the aforementioned Hospital, which aims to convert the perception of the traumatic situation of a surgical intervention into a positive experience for children and adolescents. An experience in which communication is the fundamental tool. The audiovisual narration of a story transforms the child’s perception of the surgical process. Thanks to the viewing of a video in which some clowns narrate the story of "Lucas and the magic thread", and to the decoration of walls and ceilings, furniture and doors, in the corridors and rooms leading to the operating room, the child is able to perceive the whole process as a journey that he always makes accompanied by Lucas. All this is intended to reduce the anxiety of the pediatric patient and his family, as well as to reduce the pain sensation the patient feels. In short, achieve that the hospital surgical process is perceived by the pediatric patient as a positive experience.