Habits of Seeking and Scanning Health Information in Chilean Adults
DOI:
https://doi.org/10.35669/revistadecomunicacionysalud.2016.6(1).29-42Keywords:
Incidental exposure; socioeconomic differences; health information; health self-care; audiencesAbstract
This study explores the behaviors of seeking and scanning information about the regular practice of physical activity and fruit and vegetable consumption in a no probabilistic sample of 125 adult males and 125 adult females through a face to face survey in the city of Santiago, Chile. Seeking corresponds to active efforts done by the individual to obtain information; while scanning concerns incidental exposure to health information. The examined sources of information were doctors or other health professionals, relatives or friends, internet, television or radio and newspapers or magazines. Frequencies, crosstabs and logistic regressions were analyzed. It was found that in the sample scanning was more prevalent than seeking for some of the studied sources and that seeking was not more prevalent in any case. Women tend to scan and seek more than men and differences for socioeconomic level in health information seeking through the internet and newspapers and magazines were found.
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